Tagged: Business

Mar 03

It’s all connected

My first job out of college was with one of those early online publishers. I was skeptical at first when I was interviewed by this guy who for all of his professionalism was wearing jeans and had exposed tattoos. The interview was great and two days later I was offered the gig. I had never worked for a startup before and had been applying for PR gigs.

When I saw the ad for Know More Media, an online publisher of business news and information, I thought, hey…what the hell. I’ll either get it or not. I had never heard of this publisher but telecommuting sounded like a winner to me.

Everyone I told about the job was just as skeptical as I was. They’d raise their eyebrows and ask, “Online publisher?” At the time, the idea of a blog network that wasn’t a personal blog was still a new concept. And when my first paycheck was late, I had red flags all over the place. Turns out, the late paycheck was my fault because I had provided the wrong checking account information and being an editor at Know More Media became one of my favorite jobs ever.

The day I found out that the company was going under, was a very sad day indeed. But it left me with great professional experience and great friends. I still look back on my KMM days affectionately, have lunch with the guys from time to time and find ways to work with some of the authors who were also part of that great publishing experiment.

And this morning I was offered an opportunity to work with one of my former bosses; a semi-silent KMM partner who has always been very kind to me. I’m excited and encouraged by his confidence in my skills. I also know that this is one of many gigs that will launch my business.

I’ll forever be grateful for the experience and relationships that came out of my time at Know More Media. It prepared me for the rest of my career in the publishing industry as an editor and gatekeeper.

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Feb 24

I’m not buying the Toyota recall outrage hype

I’ll be honest. Lately I’ve been stifling myself here, in my own house, on my blog. I’ve been searching for inspiration to share and ignoring certain things that I’m really passionate about. So tonight, I’m going to start returning to my roots of having an opinion on everything.

Today’s opinion topic: The railroading and scapegoating of Toyota for a massive recall for what appears to be an obscure defect. One that has been reported to result in a few dozen injuries and maybe a half-dozen deaths. Yes, death is a serious, even tragic result, but we’re talking probably 50 out of millions of cars and people.

Considerably fewer deaths or injuries cased by the Bridgestone/Firestone tire defect.

Thing is, 50/2.5 million is still pretty good in the safety department when you consider all the things we do every day that put us in danger; including driving cars. So if there’s some rare defect on a car that’s still considered one of the safest, I say the outrage is misplaced.

Ah, but the plot thickens. I don’t think the media circus and Congressional Hearings are all being instigated and created by some very savvy PR folks representing the American car makers.

Think about it: The best PR is the kind you never see. It’s about pulling the right strings, getting the ear of the right people and finding the right channels to distribute your message. It’s about manipulatingconvincing a targeted audience that the message is true, even when it isn’t.

And no one does this better than lobbyists for big business interests.

And the American car making industry is one of the biggest interests in the country.

Bottom line. Its all a show and a scapegoating of the competition. We can only have the expectation the cars are reasonably safe; i.e. safe enough to pass safety standards. We can expect and even demand quality. What we can’t expect is perfection.

So I call bullshit on the Congressional hearing and I call bullshit on the smear campaign against Toyota.

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Jan 12

Employee Privacy and The Internet

How much of your private life can employers control? Well, truly, most jobs begin and end at the office (whatever form that office may take), and on a schedule. It would seem there is a new era in which employers are beginning to encroach on the private lives of their employees; using the Internet and social networking as a scope.

Its horrible to hear stories of people being fired from jobs because of pictures and/or comments left on their social networking profiles. What does having fun over the weekend have to do with a person being sober on Monday and able to get the job done? Prior to the advent of social networks, one could trip the light fantastic on their day off if they wanted, go into work refreshed and productive no one be be the wiser.

It was also almost two years ago that the “Drunken Pirate” was denied her teaching certification because her MySpace pictures represented errors in judgment, and still there has been no precedent set to draw a line between what part of your public online life should be taken into account for the purpose of employer evaluation.

Personally, I try to keep my image online as clean as possible, and make my privacy settings high. I consciously select the parts of my life that I want to make visible to the general public and those I prefer to keep private. I understand that I have to create a personal brand and while it might not squeak, I have no fear of my image causing damage to my reputation.

However, the fact still remains that employers should not be able to use the information about employee private lives available via the Internet. Except in the cases when people’s profiles expose criminal activity (stealing from their workplace), job related negligence (photos in restricted areas on military bases), and lying about being sick (posting dated party pics on a “sick day”)…those are fireable offenses and should be treated as such.

Having a few drinks during your personal time and taking silly pictures…eh…not so much. The line isn’t super thick, but it’s not all that thin either.

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